The Build Brief is an independent Beauty & CPG product strategy and intelligence publication. Our editorial synthesizes brand, product, consumer, market, and business dynamics and their implications for research, innovation, strategy, and decision-making. As a strategic intelligence hub, The Build Brief provides professionals with insights and considerations that support long-term planning and the ability to remain competitive and responsive to evolving dynamics.
The team behind The Build Brief also operates Studio of Systems, an applied Beauty & CPG product strategy and intelligence practice spanning research, strategy, innovation services, and the development of decision-making tools and frameworks. The Build Brief offers a view into the expertise and strategic thinking behind how we approach the questions and challenges brands face.
Therese Kialukofi
Editorial Director